Homeless People Used to Condemn Use of Homeless People In Ads


Dripping with egotistical irony, this Giovanni+Draftfcb Rio de Janeiro-created campaign for the Creative Club of Rio de Janeiro rips on the nation's apparent obsession with the use of homeless and disabled people in advertising seemingly to achieve creative brilliance and win awards at their expense.

With headlines, "I helped a copywriter become a creative director", "I've made a creative team win a lion at Cannes" and "Thanks to us. An art director had his salary doubled," pulls no punches while, at the same time, does the very thing it's trying to stop.

The copy reads, "Homeless and disabled people are helping many advertising professionals achieve success. Not mentioning the ones wounded in wars and the ones infected with AIDS, who are always giving a helping hand. But, isn't it the other way around? Next time you have a brilliant idea for a starving nation, war refugees or AIDS victims ad, remember to ask yourself this: brilliant for whom?

We don't know whether to praise this campaign for its noble efforts or condemn it for egotistical ignorance. See the other two executions here and here.

by Steve Hall    Jun- 6-07   Click to Comment   
Topic: Bad, Campaigns, Good, Poster   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Outstanding. Reminds me of my all time favourite headline: "Here's a dead dog, where's my award?"

Posted by: Mark on June 6, 2007 1:13 PM

I do think it works, and rather well. Not sure if the egoistical bit is true.

Posted by: Ravages [TypeKey Profile Page] on June 6, 2007 2:50 PM

And now the creative team who did this will win some award. And on and on it goes.

Posted by: headspinning on June 6, 2007 3:38 PM

hi im sorry you have nothing to eat but if you tell us what city or street you live on maybe we could help. we are the homeless helpers and we are here to help. "god bless you"!

zayra,estelle, and heather

homeless helpers

Posted by: zayra and estelle on June 14, 2008 12:42 AM