Even Shoes Can Be Weapons of Change. Or Not


We thought we'd seen the last of the (oft spoofed) (red) campaign but on the streets of New York, the red plague remains alive and well.

It made its most recent appearance in this Converse ad at left, touting (red) products as weapons of change. For those who can't read the blurry photo, the ad says, "Buy (Product) Red stuff. Join the movement. The time is now. Do something."

For a bold headline like "Weapon of Change," that follow-up entreaty leaves much to be desired. The only thing we feel genuinely compelled to do is trash the copywriter who put that desperate string of sentences together.

by Angela Natividad    Jul-16-07   Click to Comment   
Topic: Bad, Cause, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I'm a bit of a sneaker head so I get where they were going.
The shoe is the Converse Weapon. Thus the "Weapon of Change".
I'm not a big fan of the Ad but at least the headline makes some sense to those who know their shoes.

Posted by: TK on July 18, 2007 12:28 PM