TV Guide, ABC to Shoot Out Promotional Hospital Gowns


ABC and TV Guide are mailing out a branded hospital gown alongside the September 24 issue of TV guide. This is so everyone will get all hyped about the season four premiere of Grey's Anatomy, which rolls back around on the 27th.

Hopefully nobody misinterprets the gesture as a cry for help on the Guide's part.

by Angela Natividad    Sep-12-07   Click to Comment   
Topic: Brands, Direct   

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Nah, nobody'll figure that out -- Unless you're a creative. Even the Big Wigs still have bottom-dollar signs on their rose-colored glasses, rather than real communication and emotional equity.

Posted by: Patty on September 14, 2007 1:06 PM