Newsweek Redesigns, Obama Girl Successes Shared


- As Time did earlier this year, Newsweek, today, has unveiled it's redesign which includes (shocker) longer stories with fewer but bigger pictures. A rate base reduction is under consideration as well.

- Saatchi & Saatchi ECDs Jan Jacobs and Leo Premutico, creators of the Wendy's Hot Juicy Burgers campaign have left the agency.

- This is kinda dumb but if you want to see the faces of Alex Bogusky, David Droga, Erik Vervroegen affixed to the bodies of models on the cover of Playboy, you can see it all here.

- Obama Girl creator gives us tips on what makes for a successful viral video. And it's not just big boobs and a nice ass. Although that helps quite a bit.

- MediaPost tells us, "Omnicom's Diversified Agency Services unit has acquired a stake in San Francisco-based Millions of Us, an agency specializing in marketing services involving virtual worlds, social networks and large online communities."

- The Comparative Media Studies and the Convergence Culture Consortium are hosting a two day conference at MIT called Futures of Entertainment 2 at which topics such as mobile media platforms, audience measurement, fan labor, advertising, and cult media properties will be discussed.

- Aquent is sponsoring a Halloween design contest . For the next 10 days, they are calling on all designers to create a 710x57 Flash animation to help theme their website. On 10/31, they'll showcase the submission of the day and credit ot via a press release. There's also good prize money.

- AdBrite is pleased to announce its new Full Page Ad unit. Viewers of sites on which the unit appears are likely to be less pleased.

- It's not everyday you see a vibrator sold as if it were a neck massaging device.

- By 2011, 132 million portable media devices will be in the hands of people. Better start "minimizing" your ads.

by Steve Hall    Oct-15-07   Click to Comment   
Topic: Agencies, Magazine   

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