P&G's Stint as Online Series Producer is Out with the Tide

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Check out Crescent Heights, an effort by P&G to promote Tide through the lives of twenty-somethings (Quarterlife, anybody?) with painfully bright clothes.

Endless product promotion aside, we admire the series' capacity to remind us so vividly of Saved by the Bell: The New Class -- except without the charm of the previous class' success to leech off of.

And the fake messages on the discussion board (generously mocked by the seven or so watchers of the series)? Nice touch.

Written by Angela Natividad    Comments (2)     File: Online, Promotions, Worst     Oct-16-07  
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Unfortunately they wiped the discussion board completely clean of all those excellent comments. But Tide cannot remove the stain upon the internet that is this terrible campaign.

Posted by: anon on October 19, 2007 11:12 AM

Please take that F***ing show off the net and off my damn Sprint TV! I am sooo sick of those damn commercials and the show is annoying so much that I want to shoot them all!!!!

Posted by: Enigma on November 30, 2007 11:10 AM

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