Target Targets Facebook, Social Shoppers Follow


Here it comes... Here it comes... Here it comes... Oh wait, that's another thing. But, still, here it comes. Just as we new it would, marketers have begun to ravage Facebook with their wares. MySpace was turned into an ugly, flashing, digital billboard. Second Life was a silly waste of money. What will Facebook bestow upon marketers and marketers upon Facebook?

Whatever it is, no one will care in six month to a year because there'll be something else gracing that slide in every ad agency's PowerPoint presentation where the new and the cool are recommended because, well, they're new and cool and it makes the agency seem new and cool in front of the marketer and the marketer new and cool in front of its customers and investors. Here today, gone tomorrow Cool and the Cool Hunters who follow the wave are about to hit the speed of light.

Target is the latest marketer to create itself a branded/sponsored Facebook group. Complete with Axjaxterbation (we know, it doesn't quite flow like Flashturbation), the group has an embedded horoscope widget, a poster maker and mini websites through which to navigate. As one commenter wittily observed, the whole thing is "TOO FUCKIN BIG." Well put.

However, there are 11,930 members of the group so, clearly, we are completely out of touch with Target shoppers and their propensity for social networking.

by Steve Hall    Oct-11-07   Click to Comment   
Topic: Social, Trends and Culture   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



target started this group 3-4 months ago...

did you not witness the wal-mart vs. target message board madness?

has adrants fallen behind the times?

Posted by: dj mirateck on October 11, 2007 1:33 PM

Actually, it's because we're so far ahead of the times, the plume of our advance speed sometimes obscures the increasingly faddish attempts marketers make to glom onto to the latest trendlet.

Posted by: Steve Hall on October 11, 2007 1:55 PM