More On How Nike Athletes Draw Strength from Adversity ... yawn.

TSA ESPNMag 10-22_Running_2.jpg

These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07   Click to Comment   
Topic: Brands, Campaigns, Magazine   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Is it just me or is Cole&Weber doing more nike ads these days than WK and Crispin combined?

Despite whatever the press says.

Posted by: DwightKSchrute on November 20, 2007 3:40 PM

It's time another agency got the credit they deserve for good work, instead of all the hype crispin spins!

Posted by: liz on November 27, 2007 2:16 PM