Vetran Blogger to Rock LA Times' World


I've known Tony Pierce since Adrants was a part time gig started while I was between jobs and was read by one person. Me. That was early 2001. Now, in late 2007, Adrants is, if we can be so egotistically blunt, a major contender in the ad world. Now, in late 2001, Tony Pierce, who was most recently Editor at the LAist is moving on to the LA Times where he will oversee the newspaper's 25 blogs. Times do change.

I think the LA Times' decision to hire Tony is an amazingly astute choice. Newspapers know they have it tough these days and they need to explore new publishing channels. In an exit interview with LAist News Editor Andy Stemberg, Tony cuts through the crap and tells it like it is. Bloggers are bloggers and journalists are journalists. Each have their strengths and weaknesses. Pierce examines this in his interview and refreshingly steers clear of early days, blogger-bashes-MSM rhetoric. For as much as blogging has contributed to the world of information transferral, mainstream media still holds the cards when it comes to infrastructure, extensibility, expertise and a lot of other things.

It will be very interesting to see how Tony marries the two worlds. If his past successes are any indication, newspaper publishing and blogging are going to become and even more delicious cocktail than they already are. Congrats, Tony.

by Steve Hall    Dec- 3-07   Click to Comment   
Topic: Newspaper, Publishing, Weblogs   

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delicious cocktail? probably will taste more like kool-aid to the suits. good move on part. ps.vetran is spelled veteran.

Posted by: Dave on December 3, 2007 3:27 PM

tonypierce is the man!!

Posted by: tomdog on December 3, 2007 9:51 PM

exciting to see two worlds combine to promote the growth of an industry. i agree that bloggers can benefit from the infrastructure & logistics of msm while the la times can benefit from a blogging approach of cultivating a conversation. i look forward to checking out the bi-product and wish Tony & the times much success.

medicine man

Posted by: medicine man on December 3, 2007 11:26 PM

Before there were blogs, there was busblog. Long live busblog. When my blog grows up I hope it can be half as cool.

Posted by: Kevin Dugan on December 4, 2007 12:14 AM


thanks Steve

and may i say its been fun to watch Adrants' success as well

bloggerz 4 lyfe!

Posted by: tony on December 4, 2007 3:04 AM