BFD Takes on New Meaning With Domino's Pizza Builder


Now please. Are we really supposed to believe the only phrase the oh-so-witty copywriter had in mind when developing the BFD acronym for this Domino's Pizza website was Big Fantastic Deal? Oh to have been a fly on the wall in that concepting session. We can almost hear the high school boy humor through the conference room door as the dudes at Crispin Porter + Bogusky crafted this beauty.

Aside from all that, this pizza builder site is pretty cool. It's simple to use. It gives a great visual representation of the pizza you are creating. And, after you've finished playing around, you can get the thing delivered to your door. Not that that's anything new or anything but it's a whole lot more fun than just selecting from a printed menu.

by Steve Hall    Jan-16-08   Click to Comment   
Topic: Good, Online   

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Wondering how long it will be until such initializations are added to the 'explicit language' list and banned from certain TV outlets.

On a related note, did anyone see the Aspercreme commercial BEFORE it was changed to "You bet if it's Aspercreme"? It originally said "You bet your sweet Aspercreme".

Posted by: hGirle on January 17, 2008 3:15 PM

I just custom built and ordered my BFD pizza for dinner tonight, named it "Foodie's Delight" -- it was delish! I think the extra cheese and extra sauce, and my mix of toppings helped. Order BFD #3299 and taste for yourself

Posted by: djchuang on January 19, 2008 11:01 PM

Has this pizza builder already been discontinued in favor of the more boring check-box order system? I can no longer find it on their website -- how sad!

Posted by: Don The Idea Guy on March 30, 2008 12:23 PM