Fiorana Launches Line of Latino-Cut Bootylicious Jeans


Advertising Age's Laura Martinez comically comments on the launch of a line of jeans from Fiorana which are cut to accommodate the stereotypically Latina butt such as the ones attached to Jennifer Lopez, America Ferrara or Vida Guerra (OK, she's Cuban but still).

Fiorana President Mike Braden tells us, "The Latina body is different in waist and hip structure. When wearing Anglo cut jeans, there is always a fit problem around the waist area." Martinez ponders the point by wondering why she, who is of Latina descent, does not possess the bootylicious qualities Braden seems to believe all Latina women possess.

Maybe we can clear things up a bit here. All Latino woman do not have enormous butts. All Asian women are not flat with flat noses. All Swedish women are not blond. All black women don't have huge boobs. All black men don't have foot longs. We could go on but you get the point.

by Steve Hall    Jan-30-08   Click to Comment   
Topic: Opinion, Trends and Culture   

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There's no such thing as Latino women.

Latino = male
Latina = female


Posted by: Captain Steubing on January 30, 2008 2:24 PM

Guess what...

go look at music videos from the seventies. I think I watched a Steve Miller one the other day. Lots of times no curves were all that. Twiggy and stuff. Mostly you noticed not many girls had boobs. When you had curves you couldn't find jeans like that. Now that I am old, had three children that misshaped me, and stress from seventeen moves, divorce, thyroid disease, big history of diabetes in the family,

damn, memories... what i wouldn't have given to have anybody make , let alone market those jeans at me when I was a teen. At least somebody would have asked me out for a date in the seventies instead of twiggy or annie hall being all that. Me, stuck babysitting and never cheating on my clients or flipping burgers or landscaping or studying or learning to sew and made a sloper where i could sew anything to fit my body like a glove.

It's too late now, I am over 45 and will shop in the women's department where the clothes fit best.

c'mon Maria give us some of that Spanish dancing and pass me the bottle Mr Jones...

Posted by: Nancy on January 30, 2008 2:27 PM

Here it is:

check out the curves guys in the seventies were treated to

Posted by: Nancy on January 30, 2008 2:46 PM

is cuban not latino/a?

Posted by: Nance on January 30, 2008 3:17 PM

A few things:

- At least the 'owner' of the jeans line is honest about being stereotypical. As the writer of the article clearly noted, not all Latinas have BIG buts

- Cubans are Latino - whether or not they want to admit it

- There is not such thing as Latino Women. It's Latina's or Latino's if males

Posted by: Ana Lydia on January 30, 2008 3:29 PM

Clearly the writer has some personal issues with these jeans. Obviously there seems to be an implied racial tension that a white guy has taken it upon himself to create a latin-style product. I sense jealousy! This is capitalism, so get used to it and quit whining. No one is forcing you to buy the product.

Also, the writer seems to think that because the designer of this product is aiming at the "bootylicious" stereotype that the company is implying all latina woment are like that. That is so blatantly wrong! They aren't fashioning a stereotype, they are fashioning a style - a popular one at that. People will buy this product, and a personal rant from a weak critic won't effect sales at all.

Posted by: Sky Captain on April 25, 2008 3:33 AM

Well i dissagree.... I think you are beautiful.... And im pretty sure you are the sexyiest women i have ever seen in my life..... I would very much like to meet you or even speak to you.... Please try too reach me at 325 207 2940 my name is justin...... Please call me...

Posted by: Justin on June 27, 2008 12:49 AM


Posted by: Hansel on January 24, 2009 6:55 PM

What latin background is the girl modeling the jeans???

Posted by: Brandon on January 25, 2009 12:41 AM

What latin background is the girl modeling the jeans???

Posted by: Brandon on January 25, 2009 12:43 AM

What latin background is the girl modeling the jeans???

Posted by: Brandon on January 25, 2009 12:44 AM