Coke Zero Drags Cultural Differences Down to Lowest Organ Denominator


Here's another weird Coke Zero spot that elaborates on Coke's newfound fixation with body parts. (If you're all "huh?", see the Brazilian tongue spot we covered yesterday.) Just so you know -- if Coke Zero collaborates in ANY WAY with The Vagina Monologues, we're going on strike.

It's in English this time, so hurrah. The characters: a statuesque Coke Zero (sort of like a golden calf), an ornery French eyeball, a bull-headed British tongue and a pothead Californian finger.

The ad is stupid, but so gimmicky that it might just be memorable if it gets enough play. And what's with the recent revival of "pull my finger" in advertising? That's one of those things best relegated to the past, like Twisted Sister hair.

Anywho, Olivier Mermet compared the ad to this French one for Societe Generale. It involves disembodied (possibly potheaded) fingers too.

by Angela Natividad    Feb-29-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Strange   

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Whoa Nellie! Coke is really stepping out to the edge of surrealism with this one...too bad the finger is a would be much more compelling if it was one of those brilliant potheads we rarely hear about.

Posted by: John Gillett on February 29, 2008 3:09 PM