Kraft Preys on Office Angst to Promote TASSIMO Hot Beverage System


Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.

It's not funny. But Who Hired Bob does two interesting things:

1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.

One point of demarcation: the TASSIMO isn't intended for offices; it's an at-home renaissance drink machine. We get the whole Bob scenario, but why blow your campaign wad positioning a product where it doesn't belong?

Actually, scratch that. Bob never succeeds in getting people to let him use the TASSIMO at work, so there is no actual product positioning. Ever. (So far, anyway.)

by Angela Natividad    Feb-21-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Online   

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based on this effort, ogilvy entertainment is an oxymoron. the people who created it are probably regular morons. sorry.

Posted by: HighJive on February 21, 2008 10:20 AM

Embarassingly bad.

Posted by: angrypete on February 21, 2008 11:54 AM

This is the sort of thing that won't do anything for Kraft, but Ogilvy does in order to put in a new business presentation showing how "into" new media they are.

Posted by: Chris on February 21, 2008 12:06 PM

The Amish I used to live with are funnier.

Posted by: David Ogilvy on February 21, 2008 1:24 PM