35, 85, Party Time?


Guerrilla marketing firm CreateHere stenciled 35°85°* all over Chattanooga to promote 35°85° A Chattanooga Party, which I guess is a free house party thrown by CreateHere and other local businesses. (I concluded that based on the Facebook page and not the website, which only gave me some Wordle-looking nonsense. Who decided making readers crane their heads and squint was a smart game plan?)

Oddly (or stupidly) enough, the party is not at 35 degrees latitude and 85 degrees longitude. Google Maps says that's somewhere in China. Let's hope nobody put on their party pants and tried going.


*That's 35 degrees, 85 degrees. You're probably seeing some weird shit up there. That's because our blog client freaks out every time we put in a symbol that isn't an apostrophe. Or a comma. Or, well, a period. Actually, I think dollar signs are okay too. And asterisks, obviously.

by Angela Natividad    Aug-14-08   Click to Comment   
Topic: Guerilla, Promotions, Strange   

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great entry - and you ARE correct, the exact latitude/longitude of chattanooga is 35, -85... and those coordinates are the detail print on the promos...

Let's face it, who wants to name a party "Thirty-five, Negative Eighty-five"? - hence the fudging in the official title... but there is truth in advertising, the exact degrees fill out 10 decimal places to be assured of accuracy ; )

I am sure the folks ending up in China to party will be sorely disappointed.

Posted by: paul rustand on August 15, 2008 1:46 PM

great one post... thanks

Posted by: busby seo challenge on August 26, 2008 11:38 AM