Greyhound Kills 'Bus Rage'Campaign Following Beheading


If you're a bus company with an ad campaign that touts the fact nobody's ever heard of "bus rage" and them some freak goes and beheads a dude on the bus, you're quite likely to pull the campaign which is exactly what Greyhound did in light of last weeks bus murder.

After the murder of 22-year-old Tim McLean, who was repeatedly stabbed and then beheaded on a bus traveling through Manitoba, Greyhound pulled their poster campaign which carried the headline "There's a reason you've never heard of Bus Rage." well, sadly, now there is and the campaign had to be killed.

by Steve Hall    Aug- 6-08   Click to Comment   
Topic: Brands, Campaigns, Poster   

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Since I'm not immune to the occasional grammatical mistake myself, I shouldn't do this, but I can't help myself. "In lieu of" means "in place of." You probably meant to write "in light of."

Posted by: dhanson on August 6, 2008 11:04 AM

An Open Letter to Greyhound
Why are you losing your heads over a single incident?

Dear Greyhound:

I vehemently protest the decision to remove your clever ad campaign featuring the headline: There’s a reason you’ve never heard of “Bus Rage.”

This message is hardly offensive. It’s not as if you were depicting Greyhound buses chasing sissy speedwalkers, or equipping your fleet with Comcast TV and Internet services. There is no evidence of homophobia or hate speech here. You have not depicted pit bulls chained by the neck. Indeed, greyhounds are a proud and noble breed -- albeit somewhat effeminate versus other dogs.

Let’s not overreact to a single beheading. We should reserve our outrage for Tinkerbell fairies, anti-gay auto mechanics and a blogger who has in the past year broken every rule of journalistic ethics, basic fairness and -- oh, yeah -- truth with respect to my column.


Bob Garfield

Posted by: Bob G on August 6, 2008 11:25 AM

Bob, your attempt at sarcasm should maybe be left for some other story. While you and Steve obviously don't see eye to eye, maybe next time try not to comment on an item in which the underlying story (i.e. the brutal murder and disfigurement of an innocent person) is not one that people are still trying to come to grips with.

Posted by: Scott on August 6, 2008 3:47 PM


i'm gonna go out on a limb and guess the item you're referencing was not written by garfield.

Posted by: anonymous on August 6, 2008 4:19 PM

No, you are correct Anonymous .... I should not have been so abrupt in my posting and should have prefaced my comment with a "I really hope this is not an authentic post as your attempt at sarcasm ...."

Thanks for calling me on that. Regardless of author, any attempt to make jest of this whole episode is really sad.

My apologies


Posted by: Scott on August 6, 2008 4:28 PM

Maybe they should have consulted the classic, 'How To Get A Head in Advertising' before making such a hasty decision.

Posted by: Yorick on August 6, 2008 4:34 PM

Hey, should we pick up this guy? He looks like he needs a ride.

Saw 5

Posted by: Brutus Maximus on August 7, 2008 1:52 AM

Hey, should we pick up this guy? He looks like he needs a ride.

Saw 5

Posted by: Brutus Maximus on August 7, 2008 1:54 AM

Hey, should we pick up this guy? He looks like he needs a ride.

Saw 5

Posted by: Brutus Maximus on August 7, 2008 1:54 AM

Oh it gets worse - now PETA are trying to get an ad printed comparing what happened on that bus to chicken slaughter. Seriously.

Posted by: Dabitch on August 8, 2008 8:33 AM

While I'm no big fan of animal abuse, I think PETA's attempt to draw a parallel between chicken slaughter and the violent attack and dismemberment of an innocent young man is so badly conceived as to be on the edge of offensive.

I think that PETA is effectively hurting their overall message with this campaign and maybe they should consider pulling it down in the name of good taste.

Posted by: Rob Graham on August 8, 2008 3:14 PM

ride me baby... lolz.

Posted by: busby seo challenge on August 26, 2008 11:42 AM

pink me up

Posted by: Busby SEO Test on November 30, 2008 9:18 AM