Deleye Fashion Educates Belgians on Multiple Uses of Socks


In a world where bigger is better, size matters...and socks have multiple uses, Belgian retailer Deleye Fashion is out with an ad that majestically embraces the world's obsession with size.

Created by DDB Belgium, the ad is a nod to the world's collective inferiority complex but let's not be negative here. Is there really anything wrong with striving to be bigger, better, stronger and more intelligent? OK, that last one is stretching it a bit. After all, this is an underwear ad. How intelligent can it possibly be?

by Steve Hall    Dec-15-08   Click to Comment   
Topic: Creative Commentary, Magazine, Poster, Racy   

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Thanks for posting this, Steve. If only it was just a sock, life would be so much simpler . But alas, since they didn't request rights for this type of ad usage, DDB Belgium has got some 'xplaining to do to my agent....

Cheers! -- Roger D.

Posted by: Roger Darnell on December 15, 2008 1:53 PM

I don't quite agree. For me this is clearly an ad for these fashion stores. What kind of underwear they put in it is less important, no? Retailers can always use clothes they sell... Someone knows "the rule" for this kind of issues?

Posted by: ben on December 16, 2008 4:39 AM

This is a total rip off. King in Sweden did this ad ( .

DDB Belgium... pathetic.

Posted by: Johnny on December 18, 2008 1:01 AM

Well of course it's a rip off! Do you actually think the sock-in-underwear thing was never done before?

Do you actually believe there's such a thing as an original ad anymore?

Posted by: Steve Hall on December 18, 2008 10:15 AM