Eyevertising: Further Proof There is No Final Frontier in Advertising


The next time you find yourself in bed with that person of your dreams and you lean in for the kiss, don't be surprised if, when your lover closes their eyes for the impending kiss, you see an ad gracing their eyelids.

Oh yes. Eyevertising is here. British beauty brand FeelUnique is offering to pay 10 pence per wink up to a total of 100 pounds. Exactly how all of this will be measured is unclear but that's irrelevant. Like all of its cousins, it's all about the PR and has little at all with the actual exchange of money.

A trip down blank-vertising memory lane brings headvertising, dogvertising, forehead advertising, assverting, bravertising, blogvertising, bloodvertising, adverblogging, invertising, advergaming, chipvertising, thongvertising, replacevertising, busvertising, police car advertising, adverwear, and urinal advertising.

by Steve Hall    Dec-17-08   Click to Comment   
Topic: Human, Strange   

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...actually, I can't be bothered,,,,

Posted by: Floyd Hayes on December 17, 2008 1:58 PM

That is so strange!! Who would do it unless they had something to gain...

Posted by: Susan Marshall on December 17, 2008 3:09 PM

Of course it's completely impractical, but all you have to do is photograph one eager employee with a temporary tattoo on their eyelid and BLAMO: Free publicity across the media. No need for it to actually work or be replicated.

Posted by: EMG on December 17, 2008 5:01 PM

That makes sense. Maybe I should tattoo "Advertise with ChaCha" on my eyelids!!

Posted by: Susan Marshall on December 17, 2008 5:14 PM