Ford, Motrin, Starbucks Separated at Birth?


Adrants reader Christina Mejia found three commercial which looks strikingly similar. The first is the famed Motrin ad. The other two come from Ford and Starbucks.

It certainly does look like there were similar creative thoughts floating around during the creation of these commercials. Watch and let us know what you think.


by Steve Hall    Dec- 5-08   Click to Comment   
Topic: Brands, Commercials, Strange   

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Good eye Christina!

I suspect that the progressive text concept came out of some study that showed that people are more likely to engage the text if it comes up word after word. I found myself more engaged.

That being said - the Ford and Motrin commecials are WAY too similar.

Posted by: Adam S on December 5, 2008 3:15 PM

Easy. All of the designers got the Veer catalog on the same day when that font was their monthly special.

Posted by: MSGiro on December 5, 2008 3:17 PM

You're right, they're all cut from the same font--but then I think they all look like Matt Smithson's work for Girl Effect and Nike--but then, I'm biased.

Posted by: Anthony Vagnoni on December 5, 2008 3:32 PM

Yes this is also extremely similar to which I think came out first. Hard to say if these are coincidental 'trends' or just blatant copy cat ideas.

Posted by: CK on December 5, 2008 3:36 PM

MK12 was doing this style a couple years ago.

it's kinda played out at this point, but it's still effective:

Posted by: Derek J on December 5, 2008 5:13 PM

Nothing new here. This style was used in a lot of print in the 90's. As for the fonts, yeah they're all serifs, but the Bucks is rolling strong with Gotham one used with Coke Zero and Obama.

Posted by: Edward on December 5, 2008 9:22 PM

Another great discussion on the topic:

Posted by: Claire on December 6, 2008 2:17 AM

This has been a YouTube trend for at least a year and a half. Notables:

Marcellus Wallace (nsfw):

Wedding Crashers:

Fight Club

Posted by: Ernie Mosteller on December 6, 2008 7:22 AM

Type treatments aside, what these ads have in common comes down to xeroxing the brief.

Posted by: Stephen Feinberg on December 6, 2008 11:15 AM

That is too funny, I just noticed the same thing the other day and mentioned how popular that type treatment is getting. Those were the exact same 3 that I've seen. It's been done a million times but do you really need to type everything the AVO is saying?

Posted by: Rock on December 6, 2008 12:16 PM

I noticed the same thing earlier this week and posted a collection of other video clips done in the exact same style:

Posted by: Ryan Moede on December 6, 2008 12:26 PM

The Motrin ad was made by TAXI, and the Ford ad was done by Team Detroit (JWT specifically I believe) so it's not a case of the same shop just repurposing their ideas, but it is noticeably similar. Even the font colors match, which means that either a study came out that said that people love brown and yellow and both agencies went with it, or they both managed to watch similar YouTube typography vids at around the same time, but either way, it does make you wonder.

Posted by: Cory O'Brien on December 6, 2008 4:35 PM

Way ahead of you.. and there are much much more videos that are unequally as as unoriginal.

Posted by: Brian on December 6, 2008 6:50 PM

The first time I saw kinetic typography like that was a youtube user's workup of a Pulp Fiction scene (ages ago).

As to whether there's anything unoriginal going on here... Online innovates, and a few years later traditional advertising clues in and picks it up. It's becoming standard practice.

Posted by: phil bpnnell on December 7, 2008 1:24 PM

Budgets people. Animation is far cheaper than shoots. Talk to any director these days. Jobs are tough to find.

Posted by: jeffp on December 9, 2008 11:59 AM

When I saw them I just assumed that MK12 did all of them. But, I have no idea if that's correct or not.

Posted by: Christa on December 9, 2008 4:03 PM