Russian Government Conspiracy Theme of Latest ARG-Style Viral


In the midst of what has suddenly become Super Bowl XLIII advertising madness, there are, though hard to believe, marketers running campaigns that have nothing whatsoever with the Super Bowl.

One such marketer is Activision which recently launched one of those clandestine, ARG-style, mysterious, who's-behind-it viral thingamabobbers.

There's a "breaking news report" video which covers a murder tied to a Russian government conspiracy. There's a website that talks about hidden Russian secrets dating back to the 1950's. There's Twitter accounts. There's facebook profiles. All the ingredients are there.

We'd dig further to find out what it's all about but someone else already has. You can read all about it here.

And yes, it's all just for another stupid video game.

by Steve Hall    Jan-27-09   Click to Comment   
Topic: Viral   

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Looks like it's for a game called Singularity. This is really just awful - I won't say an awful campaign since it seems to have been successful (350K views on their video already). But really? It's just such well-worn territory. I cringe at the thought of the meeting they had where someone on the team was all, "Yeah, and we could have, like, a Twitter profile for the guy who's behind the secretive website." Kill me.

Posted by: Jack on January 29, 2009 9:23 PM