Dockers Makes Shakeable iPhone Ad


Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.

The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.

Created by Razorfish for Dockers, which believes it's the first-ever brand to launch a motion-sensitive ad that makes use of iPhone's accelerometer feature. In keeping with its Casual 30-Something Male demo, the company's shifting more of its budget to digital.

Expect to see the Orbitron ad for the next four weeks. In the event you get to play it, keep us apprised of the experience and whether you think we'll be seeing copycats. =P

by Angela Natividad    Mar-13-09   Click to Comment   
Topic: Brands, Campaigns, Games, Mobile/Wireless   

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If you're not figuring out how to move to digital these days, you're not going to be around much longer.

Posted by: J on March 13, 2009 9:35 AM

Thanks, Angela. We (Medialets) provided all the technology behind this.

These ads are built using cheap Web technologies (HTML, JavaScript, CSS) with some special hooks back to the native capabilities of the device. There's almost no learning curve for brands and agencies to build this type of ad for themselves.

We can also combine multiple actions/clickthroughs in a single ad so that an ad can combine branding, customer acquisition, permission-based data capture, etc. all for the price of a single buy.

Always happy to chat about this with anyone interested.

Eric Litman
Medialets, Inc.

Posted by: Eric Litman on March 13, 2009 11:32 AM