Padma Makes Sweet Masticatey Love to Western Bacon Burger


AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.

It'd be tough to find anything better to say about it than "redefines food porn."

It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.

by Angela Natividad    Mar-27-09   Click to Comment   
Topic: Campaigns, Celebrity, Sponsorship, Television   

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Gross. Just when I was able to finally get that Hilton commercial out of my head and enjoy a goddamn burger again, they come out with more porn.

Posted by: Liz on March 27, 2009 10:41 AM

OMG -- that is one unbelievably gorgeous-looking... cheeseburger! Thanks for sharing, Angela.

Cheers! -- Roger D.

Posted by: Roger D. on March 27, 2009 2:03 PM

I think this is a great spot for Carls Jr./Hardees. A TV commercial is supposed to tell a story; have a beginning, middle, and and end. And the audio of Padma eating the burger makes the viewer hear the crunch that the burger has; it's very intriguing. Plus the angling of Padma's face throughout the commercial is excellent. It would be boring to have one straight on shot of her face, but here we have different angles of her eating the burger.

Posted by: hej13 on April 29, 2009 6:20 PM