Stephen Cowbert's Product Placement.

Let's just call it what it is: Product placement. Branded entertainment? Documercials? Infotainment? Whatever. It's still product placement, just handled a little more deftly these days, (but not always). Last night, Colbert does his usual straight act on steroids routine and plugged away as Heifer International West African program director Elizabeth Bintliff took it in stride. Can't find fault with it though because it's for a good cause. Heifer is the latest to get some brand love outside of a commercial, even though they've been around since 1944.

They take various animals and give them to people in 50 countries who in turn use them for various agricultural and food-related purposes. They work with everything from worms for soil to cows for milk. Mooing it forward in a program called Passing the Gift, each person who receives free animals is obligated to then pass one of their own on when they can. Of course, not everyone agrees with the mission. Animal rights issues aside, if it was me though? I'm putting a url on the side of the Daisy. (Or their Twitter. Why not, it's this year's must-have!)

by Bill Green    Apr-24-09   Click to Comment   
Topic: Announcements, Cause   

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I`m happy to see Cobert giving exposure to Heifer International. They do great work and being on his show will really help them out.

Posted by: Jack Zufelt on April 24, 2009 8:26 PM

What is someone sends a person, would that work?

Posted by: A.B. on April 24, 2009 8:42 PM

It's not Cowbert. It's not Cobert. It's Colbert, people.

Posted by: cse on April 25, 2009 3:18 AM

See, when there's a cow on the show, it’s spelled...

Posted by: bg on April 25, 2009 3:32 AM

Okay--you are an idiot. Colbert does interviews, and if doing interviews is product advertisements---then again you are an idiot. Please just shut the hell up.

Posted by: Roland on April 26, 2009 5:38 AM

@Roland – Lol. Riiiight. Ever notice how in other “interviews” he does the person’s book just happens to be mentioned? You think someone from Heifer didn’t “arrange” that to help the cause? Or that Colbert said, "Hey, I know, let’s have cows on!” Thanks for playing.

Posted by: bg on April 26, 2009 11:20 AM

I think Colbert's sarcastic and critical behaviors give the products or services he endorses more credibility. Good for Heifer International for getting an "in" with Colbert. Not only will this give Heifer exposure, but good exposure and from a very reliable and credible source. Endorsement from a critic who only endorses things in which he truly believes only strengthens the support.

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