Reason #1 Why It's Not Okay to Slaughter a Classic to Justify an Ice Cream Pun.


30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.

And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.

Classics are in part what they are because they represent a time and a society no longer accessible to us. That's not to say that every once in awhile we can't have some fun integrating the present with the past. And this isn't to say Jane Krakowski's art doesn't hold up to Vivian Leigh's on the Vast Majority's warped-ass yardstick.

This is just to say that Breyer's ain't no Haagen-Dazs. And if it wants to use objectively lame slogans ("Smooth and Dreamy!") to associate itself with cult cinema, it should choose titles more appropriate to its level on the brand equity chain: 10 Things I Hate About You, for instance, or 27 Dresses.

Via. Also see a video of Jane Krakowski discussing the campaign. Apparently a treatment of King Kong is headed our way, so God fucking help us all.

by Angela Natividad    Jun-11-09   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Online, Video, Worst   

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I liked the video but i'm also a huge fan of Gone with the Wind. Not so much a fan of the grainy ice cream. I agree with the article that Bryer's chose the wrong movie to reenact.

Posted by: AskNaughtyNikki on June 11, 2009 1:17 PM

WOW - Steve I agree, but MAYBE a little less emphatically than you! Cheers!

Posted by: Carla Marie Ciampa on June 11, 2009 1:29 PM

I like the video too. and i think jane K is hilarious. good writing.

Posted by: Lenore Beadsman on June 11, 2009 1:52 PM

We simply must make the bylines on these articles bigger, mustn't we, Angela.

Posted by: Steve Hall on June 11, 2009 2:12 PM

Make the bylines bigger or is that logos.

Posted by: Tom Egly on June 11, 2009 3:56 PM