Death by SMS, ABSOLUT Toasts Boston, MSFT Race-Swaps

- Twitter's new It Guy: "Tennessee is nice. The first time I vomited was in tennessee, I think." The author -- allegedly a 28-year-old loafer just writing down whatever his 73-year-old dad says -- won over 40,000 followers since yesterday. We smell a deeper story.

- ABSOLUT toasts Boston.

- Fan tribute to Two Weeks by Grizzly Bear. It's like falling down a magic CG-woven rabbit hole. See official music video.

- Outcast changes gears.

- Ouch. We will never text-and-steer again.

- WPP revenue numbers, accompanied by potshots of William Shatner, because that's the way real men read charts.

- Microsoft bleaches for the Polish...?