Milk Won't Just Do a Body Good; It'll Do a Body SHATTERPROOF.
Milk's seen a fine trajectory: from nondescript white cereal enhancer to mustache marks on famous faces.
Tagline reads, expectedly enough, "X marks the spot." And to quell any temptation to call Milk out for insinuating it could give you an exoskeleton, the body copy doubles as a tactful disclaimer:
My power to regenerate might be top secret but my ability to re-energize is simple. Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. So eat right, train hard and drink lowfat milk. That's just common mutant sense.
Work by Lowe/New York.