Survey: 88 Percent Dislike New Gap Logo


In a survey of Adrants readers, 88 percent answered, no, they do not like the new Gap logo. The survey supports widespread sentiment regarding the brand's debut of its first logo change in 20 years.

Defending the change, a Gap statement read, "The company's statement about the logo change is this: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! "

Passionate debates? More like vindictive vitriol.

Gap is certainly not the first brand to have changed its logo amid negative reaction. No one loved Kodak for messing with its long standing logo. And Pepsi suffered deafening disdain when it made a change.

In all liklihood, the new log will fade into the background as will people's negative feeling towards it. We get bored easily and, no doubt, there will be another brand's logo change to crap on soon enough.

by Steve Hall    Oct- 8-10   Click to Comment   
Topic: Brands, Research