Here's some interesting work from Verizon which, in partnership with women's network MAKERS, has launched a campaign to spur dialogue regarding gender parity for young women in science, technology, engineering and math fields (STEM). The campaign, entitled Inspire Her Mind, is designed to encourage young girls to break gender barriers and pursue a path towards STEM.
When you view the campaign's Inspire Her Mind video you will, sadly, realize that unintentionally belittling a girls' aspirations is all too common and even widely accepted as the norm.
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While it's unclear how the organizers of this VW don't text and drive campaign managed to send a text to everyone in a movie theater at exactly the same time, the message is an effective one and they way they did it is brilliant.
Watch what happens as these movie goers view the screen and then receive a text. Ogilvy Beijing created.
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There's nothing more hilarious than dropping an elderly, statesman-like gentleman perceived to be reserved, conservative and, well, ordinary into a crazy ad campaign touting vacations for men. But that's exactly what J. Walter Thompson did.
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Working with Buzzman, French streaming brand Canalplay is out with Showerbox, an item that will encase your iPad in a waterproof container so you don't have to interrupt your binge viewing when you've binged so long you begin to stink and have to take a shower.
No, seriously. This is what it's come to. Blame Netflix. Blame Amazon Prime. Blame, well, every content provider out there. And blame yourself for succumbing to the addictive nature of binge viewing. You are binging on Orange is the New Black right now, aren't you?
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In case you don't feel like attending sessions at Cannes like a good delegate and would rather spend your days on the beach soaking up the sun and stealing glances at those young, up-and-coming creatives who are more than happy to frolic on the beach as if it were Spring Break, Italian agency, Aylene Gardider has you covered.
The agency is out with a map of the beaches in Cannes so you can be sure you're meeting up in the right spot. Currently, the map is on a Facebook page but the agency will be handing out pocket sized versions of the map once in Cannes. Or you can download it and print it yourself here.
