Bud Light Unleashes Ted Ferguson, Stunt Man

ted_ferguson.jpg

Bud Light, perhaps in a nod to what we can expect from them during the Super Bow, has launched Ted Ferguson: Under the Helmet, a website featuring a slice of life look at Ted Ferguson, Bud Light daredevil, an every-man's stunt man. You never know where these things are going to go but, well, this doesn't seem that interesting. That said, it is pretty comical watching the guy treat listening to his girlfriend as an excruciatingly difficult stunt to accomplish. Perhaps this is one of those campaigns that needs to be "given legs" upon which to "blossom."

by Steve Hall    Dec-12-05   Click to Comment   
Topic: Brands, Campaigns, Commercials, Super Bowl 2006, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

This is just [yaaaaaaaaaaaaaaaawn] long-form television -- doesn't take [yaaaaaaaaaaaaaaaawn] advantage of the online medium at [yaaaaaaaaaaaaaaaawn] all.

Bud Light needs to wake up from the antequated dream of TV already.

Posted by: evilgrimace on December 12, 2005 3:21 PM

use of "new" media...etc..etc...yawn...yes, perhaps...but it's still light years ahead of the Miller Lite tiresome and drab awfulness.

KR

Posted by: Keith Reinhard on December 13, 2005 11:36 AM

The website isn't all that unique but the content made me laugh. I think it's all really clever.

Posted by: KatherineG on December 15, 2005 4:07 PM

I'm not a Bud Light drinker, but I love the Ted Ferguson commercials. I think Bud is really hitting home with its target demographic: young males 21-40. I think the website could use some more interactivity and body, but I liked that they had all the commercials there and an extended background on Ted. I'd like to see all these commercials during the Super Bowl, but I know that would be too expensive. One new one will be good enough.

Posted by: TB on January 2, 2006 3:14 AM

I'm not a Bud Light drinker, but I love the Ted Ferguson commercials. I think Bud is really hitting home with its target demographic: young males 21-40. I think the website could use some more interactivity and body, but I liked that they had all the commercials there and an extended background on Ted. I'd like to see all these commercials during the Super Bowl, but I know that would be too expensive. One new one will be good enough.

Posted by: TB on January 2, 2006 3:15 AM

TED FERGUSON FOR PRESIDENT, THIS GUY IS AWESOME, GREAT COMMERCIALS, ME AND MY BUDS LOAO WHEN THIS NUTBAG COMES INTO OUR TV, KEEP EM COMING TED, TAKE IT EASY ON THE STUNTS, THAT JOHN TESH STUNT WAS BRUTAL, ABSOLUTELY BRUTAL, HOPE YOU PULLED THRU AFTER THAT!!!!!

Posted by: johnnymars on January 23, 2006 3:18 PM







Featured FREE Resource: