Axe Helps Men Avoid Questionable Hook-Ups

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With its usual wit, Axe has come out with yet another quirky promotion, this time, for its Axe Snake Gel, an exfoliating shower gel. A site called The Order of the Serpentine was developed to provide support for guys who have suffered from the "questionable hook-up." For any guy that's rolled over in the morning and wished he'd never hopped into bed in the first place, this site functions as a support group of sorts with an in-depth look at the history of questionable hook-ups and a look at the genesis of The Order of the Serpentine. As always, it's good stuff.

Written by Steve Hall    Comments (3)     File: Good, Online     Mar- 4-06  
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Comments

clever ad campaign. i guess it needs to be as clever as possible since these companies are slowly trying to turn all guys into beauty product-consuming "metrosexuals".

Posted by: freeze on March 6, 2006 02:47 AM

Personally the product gives me a rash, but they are pretty clever when it comes to campaigns. nice 1

Posted by: Gidz on March 6, 2006 04:40 PM

Funny, quirky online ads supporting "The Order Of The Serpentine" -

http://adverlicio.us/tags/1399

Posted by: adverlicious on March 6, 2006 08:44 PM

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