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Cooling Qualities of Adidas ClimaCool Illustrated

adidas_climacool.jpg

We just love when a campaign delivers a single message, does so with whit and doesn't try to do more than any single ad can do. These four commercials for Adidas' Climacool shoe are good. Really good. They continually drive home one point: these shoes will keep your feet cool. An the ads do it an amusingly quirky fashion. They were created by TBWA/Chiat/Day San Francisco and produced by Reginald Pike which, as a side note, seems to be the only entity out there that knows how to properly display their work online in a simple to consume fashion. No attachments. No wordy press releases. No cumbersome windows video formats. Just a simple email with credits and a single link to a clean, embedded Quicktime video. As a media property, we greatly appreciate that.

Written by Steve Hall    Comments (3)     File: Commercials, Creative Commentary, Good     Mar- 7-06  

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Comments

There's also a nice reference for Monty Python fans: the fish slappin'...

Posted by: lunetta on March 7, 2006 12:37 PM

Thos are awful. Print ads come to life.

Posted by: Darci on March 7, 2006 03:09 PM

crap

Posted by: Rex on March 9, 2006 05:39 AM

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