Reebok UK Signs Teen Boxer For Marketing Deal

Reebok UK is signing an endorsement partnership with British boxer Amir Khan. He becomes the first ever boxer to be signed by Reebok and joins existing sport and music icons such as Manchester United's Ryan Giggs and Streets front man Mike Skinner. The ad, which breaks March 12, is part of the "I Am What I Am" campaign created by New York agency Mcgarrybowen.

Written by Steve Hall    Comments (0)     File: Brands, Campaigns, Magazine     Mar- 9-06