Nike Steals Logo From Poor London Borough

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FishNChimps has detailed the story of how Nike, apparently, stole the logo from Hackney, a poor London borough for use on its World Cup line of sportswear. Hackney, whose logo has been in place for 40 years has asked Nike to share the profits of the line with the borough to fund its schools. Hopefully, this doesn't turn out to be yet another piece of stunt marketing.

Written by Steve Hall    Comments (4)     File: Bad, Brands, Specialty     May-22-06  
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Comments

It's also interesting to note the similarities between the Hackney logo and Under Armour's mark.

Posted by: Kevin Dugan on May 22, 2006 02:08 PM

I hope you're right about the stunt marketing: Hackney is traditionally left-wing. It would be unusual for such a council to be in cahoots with big business. But you can never tell these days.

Posted by: FishNChimps on May 22, 2006 03:17 PM

"I hope you're right about the stunt marketing: Hackney is traditionally left-wing."

Traditionally left-wing? Oh! thank you, FishNChimps, I haven't laughed like a drain for ages. Hackney Council: Labour? yes, corrupt?, yes, ineffective? yes, smug? yes. But left-wing? You've got to be joking! Cabinet members have sold off all the family silver and given themselves some very healthy "allowances". They are run by self-confessed Labour "right-wingers" (whatever that means).

Check out the following website for some interesting political (self) promotions!

http://lukeakehurstsblog.blogspot.com

Posted by: observer on July 8, 2006 10:53 PM

"Corrupt?, yes, ineffective? yes, smug? yes. But left-wing? "

...er yes. That pretty much sums up Left Wing to me.

Posted by: FishNChimps on August 21, 2006 11:09 AM

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