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Right Guard Roller Girls Deliver Confusing Message

right_guard_roller_girls.png

So am I supposed to buy this deodorant because there's hot roller girls in the ad or am I supposed to show this ad to a woman who finds green underwear and fish net stockings appealing so she can buy it? Please. Help me out here. Who is Right Guard selling to here? What's the message? If you're gonna pull the hotties out of the closet for your ad campaign, at least be clear on who's supposed to get excited about them.

Written by Steve Hall    Comments (6)     File: Bad, Brands, Magazine     May-17-06  

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Comments

So my boyfriend and I say this tv commercial lastnight and it SUCKS..... One of the worst ones we have seen.

Posted by: Kat on May 17, 2006 03:02 PM

So my boyfriend and I saw this tv commercial lastnight and it SUCKS..... One of the worst ones we have seen.

Posted by: Kat on May 17, 2006 03:05 PM

I saw this commercial on a skateboarding championsip which they were sponsoring.

They are clearly targeting "Cool, non-conformist jock," which sounds like an oxymoron, but if they stick to skateboarding, river rafting, bicycling and other "nerd sports" they might just pull it off.

Posted by: zen wizard on August 22, 2006 05:00 PM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO SCREW YOURSELF YOU TENNIS PLAYING PIECE OF CRAP

Posted by: Emile Melki on February 15, 2007 11:58 AM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO SCREW YOURSELF YOU TENNIS PLAYING PIECE OF ****, i wish i could curse in this THATS NERDY

Posted by: Emile Melki on February 15, 2007 11:59 AM

YOU CALL SKATEBOARDING A NERD SPORT? YOU CAN GO ***** YOURSELF YOU TENNIS PLAYING PIECE OF ****, i wish i could curse in this THATS NERDY

Posted by: Emile Melki on February 15, 2007 11:59 AM

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