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Snapple Buys All of Radio Station's Inventory For Two Months

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AdPulp points to a New York Times article which details a deal Snapple made with Boston radio station WFNX in which Snapple paid $2 million to be the sole sponsor on the station from Memorial Day to July 4. Under the deal, no other advertiser will be heard on WFNX and its two other station in Maine and New hampshire. The sponsorship will consist of integrated brand messaging including DJ acknowledgment of Snapple's "Summer Free For All' sponsorship, allusion to Snapple tagline by frequent mention WFNX is "playing the best stuff on Earth" and the Snapple "whoosh" sound effect.

WFNX, an alternative station, is probably the only station in the Boston that would touch this but its admirable and something Snapple project agency EMCI President Jay Coleman has wanted to do since 1982 when he was impressed with New York's WAPP going commercial free that summer for a format change. We eagerly look forward to the results of this move.

Written by Steve Hall    Comments (2)     File: Good, Radio, Sponsorship     May-25-06  
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Comments


2 months? looks to me like 37 days.

Posted by: chris on May 25, 2006 01:18 PM

If only I had that much money to throw away and that much time to waste.

Posted by: Roy Coffman on June 11, 2006 03:15 PM

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