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Second Snickers Hip Hop Heroes Episode Debuts

fergie_behind.jpg

Earlier, we said, "We're not a teen and we're not going to try to pretend we know who will.i.am, Fergie, Taboo and apl.de.ap are because, well, we're already only almost sorta hip and we don't want to slide over into the tragically un-hip column." So, again, we're not going to try. We'll just say this is part two of Instant Def, an online video series featuring the artists as superheroes. Oh, and the picture of Fergie in stockings pushing a hospital bed? As we've said many times before, we don't create this stuff. We just share what the PR types end us. Of course, it's always our pleasure to share images like this one with readers because we know you appreciate it. Well, some of you, at least. To the others, we offer our sincere apology on behalf of the entire sex-fixated advertising industry.

Written by Steve Hall    Comments (7)     File: Good, Online     Jul- 2-06  
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Comments

I don't get the strategy...can anyone please tell me what loose idea is holding this work up.

BTW. Nice art direction.

Posted by: instantConfused on July 2, 2006 02:12 PM

I don't get the strategy...can anyone please tell me what loose idea is holding this work up.

BTW. Nice art direction.

Posted by: instantConfused on July 2, 2006 02:13 PM

anyone know who made this?

Posted by: al on July 3, 2006 08:37 AM

Will.i.am, Fergie, Taboo and apl.de.ap make up the band Black Eyed Peas. They make this newfangled music that the young pups are listening to these days called hip-hop... you might want to look into it.

Posted by: a35mmlife on July 3, 2006 07:13 PM

Instant Confused I have an old Air force friend who flew B-52's, have you ever seen one land?

Posted by: An old guy on July 4, 2006 01:39 PM

Adrants comments highlight the need for more African-American and Hispanic executives at major advertising firms and the ad business in general.

The Black Eyed Peas is a rap group that has been around for years. This campaign is very much like the successful Sprite ad campaign from the early 90's fusing hip hop with comic book type flare -- I believe back then Sprite used Missey Elliot.

Young people also know the actors in these skits from films such as "White Chic's" a cult favorite among the young trendsetter set -- Snickers strategy is to speak directly to its younger target audience thru music-based online skits.

For those totally out of touch with speaking to today's multicultural audience -- look at it as BMW Films for the younger set.

Posted by: NyceLife on July 4, 2006 01:53 PM

I don't get any of these comments. What's being black or white got to do with anything? And you guys who think you're too old need to dig deep inside yourselves and rediscover your funnybones.

That's the problem with advertising in the 21st Century. You take this stuff way too seriously. Because these ads, episodes, digisodes, webisodes, whatever...are just plain funny.

Posted by: Poor Man's Ad Critic on July 4, 2006 03:15 PM

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