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Behavioral Marketing A Plus For Plus-Sized Retailer

lane_bryant_model.jpg

Apparently, behavioral marketing does work especially with women who are not petite. "Plus" sized (don't you love the polite terms we use to describe any body type other than a size 4?) clothing brand saw a 4,000 percent increase in online sales and a 200 percent increase in conversions after implementing behavioral targeting through NetPlus Marketing. These results were presented by NetPlus Markering Persident Denise Zimmerman at the recent eTail 2006 conference. You can hear the entire case study here.

Written by Steve Hall    Comments (6)     File: Good, Online, Research     Aug- 9-06  

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Comments

Nice work!! Hats off to NetPlus!!

Posted by: roy on August 9, 2006 11:27 AM

the only thing plus sized on that model are those boobies!

Posted by: tabasco on August 9, 2006 12:41 PM

Holy shit Steve... Is that your PA???
Can you get me a geriatric intern job helping her through the minefields of Madison Avenue's better watering holes?
OK... Just the phone number will do.
Your lecherous old mate/George

Posted by: George Parker on August 9, 2006 03:20 PM

Holy shit Steve... Is that your PA???
Can you get me a geriatric intern job helping her through the minefields of Madison Avenue's better watering holes?
OK... Just the phone number will do.
Your lecherous old mate/George

Posted by: George Parker on August 9, 2006 03:20 PM

Yup, she poses on that rock outside my office every day and when I want her to, does jumping jacks just so she gets things moving around a bit:-)

Posted by: Steve Hall on August 9, 2006 04:01 PM

Around my place that picture would be a sign that it's time to milk the cows.

Posted by: Farmer Brown on August 10, 2006 06:59 PM

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