Chevrolet Wants Your Spare Time, Where Time Comes From A Mystery

chevy_reduce_use.jpg

That new mirror pic ad babe, Ariel, isn't too pleased with Chevrolet's second foray into the whole consumer generated media thing. oh wait. Sorry. She doesn't like being called an ad babe. Besides, that's rude and inconsiderate. WTF were we to think. Our most sincere aplogies, Ariel. Anyway, enough with our Neanderthal mentality. Let's talk about Chevy.

Chevy's new promotion, called reduceuruse, is, we guess, a follow up to its Chevy Tahoe roll-your-own commercial thing which through a dumb-ish commercial featuring a guy with a bucket on his head getting smacked by baseballs launched from a pitching machine, asks people to submit a video showing what they'd do with all the time they'd gain by using E85 fuel. As far as we know, E85 doesn't magically appear in one's gas tanked and still has to be pumped so we're not sure where all this saved time is coming from. Perhaps someone can enlighten us. Perhaps someone can enlighten Chevrolet too. The reduceuruse site doesn't exactly do a great job explaining what it wants. Oh, and the Alternative Fuels link takes you to a page that features the much crapped on Tahoe. Perhaps they could have featured a different vehicle. After all, GM says E85 fuel works in a lot more vehicles than the Tahoe. And what's up with that freakishly odd dancing couple?

by Steve Hall    Aug-21-06   Click to Comment   
Topic: Bad, Consumer Created, Online   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

You're right--using E85 won't save you time. But, if you read the site, you're supposed to get more time by driving one of the higher-mileage Chevys.

Posted by: Adam on August 23, 2006 8:52 AM

"Reduceuruse" really means: Buy a new Chevy but don't drive it much. This reduces the chance that the break downs will occur during the warranty period.

Posted by: Timm on September 1, 2006 3:13 AM







Featured FREE Resource: