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Hot Chic Points Out Addictiveness of Cigarettes

attraction_smoking.jpg

Using the delightfully lustful imagery of the typical male fantasy, this American Legacy commercial aligns the allure of cigarettes to that of the hot neighbor next door. The spot is part of a new multi-city health program aimed at acknowledging the difficulties of quitting smoking and offering resources to make the job easier. The spot points to BecomeAnEx.org where those resources can be found.

Written by Steve Hall    Comments (0)     File: Campaigns, Commercials, Good     Oct-30-06  

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