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Online Advertising Causes 'Mouse Rage Syndrome'

mouse_rage.jpg

Yes, there is an actual medical ailment called "mouse rage syndrome," The term was coined by the Social Issues Research Centre in the United Kingdom which recently conducted a study of 2,500 web users who were found to exhibit negative cardiac function, profuse sweating, altered immune and nervous system function and, yes, "mouse rage" defined as furious clicking and bashing of the mouse.

Guess what causes the syndrome? Fat Flash sites, poorly designed sites, bad navigation, pop ups, banner ads, unnecessary graphics and just about everything else our industry foists upon the helpless public who only want quick access to the relevant information they need and have no need for "site loading..." bullshit or sites that look great in a presentation but perform like a turtle crossing the road when launched. Wake up and smell the consumer, people. We want them to be our frinds. Not our enemies. Make nice.

Written by Steve Hall    Comments (1)     File: Online, Research, Trends and Culture     Dec-21-06  

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Comments

Dear AdRANTS,

Thank you for noting this particular issue. Advertisers need to grok that invasive advertising doesn't work. I personally have made a list of those companies whose online ads I find particularly aggravating and whose products or services I therefore will never purchase.

Posted by: Ardith on December 21, 2006 12:21 PM

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