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Jeweler Says Intelligence Isn't Everything

silpada_intelligence.jpg

Now here's an ad that made Adrants reader Stacy initially go, "Huh?" The headline reads, "I found it's nice being noticed for something other than my intelligence," which caused Stacy to ask, "What the f#@??!!" While there was concern for a moment that advertising had returned to the classic days of woman-as-homemaker-in-front-of-the-refrigerator, a visit to the web address (screen shot) in the ad explained the woman was simply happy to be noticed for something other than her less-than-glamorous nursing scrubs look when she wore a Silpada necklace to work one day and then decided to sell the stuff, resulting in her quitting her job and making tons of money. The moral of the story? "Get noticed for your brains and your beauty." Oh, and sell lots of Silpada jewelry too.

Written by Steve Hall    Comments (2)     File: Good, Magazine     Jan-25-07  

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Comments

Love the intentional misdirection -- had me going for a minute there! The follow-up story on the web ties it all together and is actually kind of sweet. -A. miratini

Posted by: amy miratini on January 26, 2007 03:18 PM

Some chick on my block had a Silpada party a few weeks ago. Kind of wish I'd gone to it after seeing this ad. Clearly not your typical home party co. -Cather

Posted by: Catherine Masters on February 8, 2007 02:47 PM

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