Rembrandt Releases Upcoming Kissing Ad on Youtube

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This past Sunday during Desperate Housewives Rembrandt Oral Care aired a commercial for its long-running and very pretty Brilliant Mouth campaign. It's available on YouTube so you can check it out here.

The use of romance to hawk hygiene isn't new; Listerine has been doing it as far back as the '50's, admonishing conscientious teenage boys to check their breath twice before that big date. And don't even get us started on Lysol, which used to be a douche (the feminine kind, not this kind).

So this is a contemporary take on a very old idea. The imagery is better than in the '50's though, and we like that Rembrandt takes a grown-up approach instead of trying to compete with all those overgrown Crest Kids. We are way over sparkly gum-flavoured toothpaste.

Written by Angela Natividad    Comments (4)     File: Campaigns, Online, Television     Jan-30-07  
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Comments

This was a disgusting commercial. I saw it when it aired tonight 2/1/07 during commercial break for "The Office". It was practically softcore porn :(

Posted by: beej on February 2, 2007 02:15 AM

so what is the name of the guy in this commercial,he is hot

Posted by: amanda on February 2, 2007 05:10 PM

I think this TV commercial is one of the best I have seen recently. I would not call it sexual in any way, sensual if anything and what is wrong with that? A kissing couple??? Fully clothed??????? Only showing their heads?????? Something good is happening to advertising at last!!!!!!!! At a time when the great American marketing machine is all about bold, sexy, brassy behaviour, some decent marketing people have finally realised that less is more and that you can have a very effective TV commercial using subtlety. Take from it what you will but I for one felt a little bit of romance spark up in me when I saw that commercial and would like to thank the Rembrandt people for their inspiration!!!!!

Posted by: james on February 3, 2007 11:01 PM

I think this commercial is beautiful, it makes me miss kisses, and the feeling of being loved. (I'm currently single...)

Posted by: bailey on February 6, 2007 04:17 PM

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