Ford Reverses Stupid Decision, Brings Back Taurus Brand


In a reversal of one of the most idiotic brand decisions in decades, two un-named Ford execs said the Taurus name will return and be affixed to the two year old, poorly named Five Hundred. In 1992, 410,000 vehicles were sold. The Taurus brand resurrected Ford and outsold all other cars old in America for five years straight. The name as retired last October after 21 years. New Ford Chief Executive Alan Malally has been high on the name since he joined Ford last year. Most assuredly, the ad campaign supporting this launch will be large and far-reaching. Whether or not the renamed Five Hundred will be remotely as popular as the original Taurus is an entirely different discussion.

Written by Steve Hall    Comments (4)     File: Brands, Good     Feb- 6-07  
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Like a roach, it keeps coming back no matter what you do to kill it.

Posted by: makethelogobigger on February 6, 2007 03:23 PM

On what basis do you state that killing the "Taurus" moniker was 'idiotic'?

It was old, it had a failing quality reputation over the last ten years, it was thought of as a fleet purchase/rentacar/sales grunt giveaway boat anchor and it wasn't selling.

New slogan: "Taurus: at least you've heard of it"

Posted by: stevie the k on February 6, 2007 03:42 PM

hopefully they wont bring back that asinine ovular dash section rendering any upgrade of the stereo nearly impossible.


Posted by: video contests on February 6, 2007 03:47 PM

Ugh this car was a piece of crap. It road horrible, more so than some of their lesser-priced, smaller cars! Why bring back a name that instills thoughts of horribleness? Yeah I know, SHO...

Posted by: Syzygy on February 7, 2007 08:27 AM

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