Oscars Used As Platform for First iPhone Ad

lucy_apple.jpg

Departing from trendy but faceless consumer lifestyle ads (Mac vs. PC campaign aside), Apple airs a nostalgic montage of scenes featuring familiar actors saying "Hello?" to the tune of Inside Your Head by Eberg - a good choice considering Steve Jobs' magnetic personality, cultish popularity and fondness for black turtlenecks does smack of creeptastic mind-control juju. Really. We dream about him whispering "Apple" to us at night.

The soul-thawing ad is Apple's first for the miraculous iPhone. It probably won't be the last of efforts to build the shiny do-all device into the grand culture before its appearance this summer. The spot appeared during last night's Oscars and played several times.

Thanks to Mac Rumors for the handy-dandy info.

by Angela Natividad    Comments (8)     File: Commercials, Television     Feb-26-07     
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Comments

The problem I see is that I do remember seeing the ad at least once last night, but until reading your post I could not tell you today who it was for.

Posted by: roy on February 26, 2007 01:59 PM

While I love the idea of this iPhone, I know it will be too highly priced at first to find it's way into my purse. However, while viewing the commercial last night during the Oscars, I kept thinking how cool it would be to have those voices answering my phone for me.

Posted by: Kris on February 26, 2007 02:21 PM

Um, the iPhone is not white. It's mostly silver and black.

Posted by: Steve Kellman on February 26, 2007 02:50 PM

Updated.

Posted by: Angela on February 26, 2007 03:19 PM

Yeah, Apple Phone works. Just like they did with Apple TV. Still,
theyíre unlikely to change it now.

http://www.iphone-converter.org/

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