Rubenesque Ruby Hawks Soothing Self Esteem Message

body_shop_barbie.jpg

Adhurl brings our attention to Ruby, The Body Shop's attempt to cash in on the real beauty hype. In addition to the pear-shaped doll, the website purveys tips on self-esteem and being an all-around better person instead of just a skinnier one. Because we all know where that path leads.

We dig the idea of perpetuating an equal-opportunity beauty myth. We just don't think chubbier dolls are the answer. When we were kids, this isn't stuff we thought about.

We played with dolls because dolls were awesome. We didn't care if they were Amazonian like the short-lived Maxi or small as Polly Pocket. We didn't even care that most were blonde; once we hit a certain age we cut all the hair off anyway. And forget Barbie for a minute - is anybody checking up on the psychological repurcussions of Glo Worms or Teletubbies?

by Angela Natividad    Feb-21-07   Click to Comment   
Topic: Campaigns, Online, Packaging, Social   

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Comments



Comments

Nice fupa.

Posted by: tom lout on February 21, 2007 3:07 PM

Angela...
When you got to a certain age, you cut all the hair off... Ain't that a Britney thing... Only not her doll, her own fucking head? As for the Telletubbies... Gerry Falwell says they are all gay... That's good enough for me. Anyway, what's all this shit to do with raping the earth? Let's get back to the D&G oil crisis. My six pack is drying out.
Cheers/George

Posted by: George Parker on February 21, 2007 8:51 PM

You know how it is, George. The earthrape topic pales in comparison to pop culture icons who shave their heads, forget their panties and cry in public.

It's possible we can attribute Britney's long-dormant desire to bear skull to her parents' decision to give her a pear-shaped doll so ugly no child could consider giving it a haircut without generating the same sort of guilt that occurs when you catch yourself laughing at the short bus.

Posted by: Angela Natividad on February 21, 2007 9:00 PM

Angela...
You are so right... I think?
Anyway, don't you ever go to bed... OK, It's only 9.00 there now, but you have emailed me back at very strange hours. Or are you one of the "Creatures of the Night?" No one ever quite said it as well as dear old Bella Lugosi.
Get your arse (it's less offensive in English) down to the PSFK shindig on the 6th and listen to my pearls of wisdom... If I'm not too hung over.
Cheers/George

Posted by: George Parker on February 21, 2007 9:11 PM

George -

Don't think, believe. That's the secret to our fair country.

I'd love to come on the 6th but unfortunately I'm not in NYC - I'm in CA, and for the record, it's 6 here. Maybe you think I email you back at strange hours because YOU, in fact, are up at strange hours.

PS. I read some Madscam teasers on Amazon. You dog you.

Posted by: Angela Natividad on February 21, 2007 9:16 PM

Angela...
Final comment... Do want to get freaky... I assumed you were on the East coast with Steve. As you may know, I am in Idaho, so only an hour ahead of you. Steve is probably being thrown out of a bar in Boston as we type.
I'll leave you alone now.
Night, night.
George

Posted by: George Parker on February 21, 2007 9:24 PM

Hey Angela, actually, The Body Shop initiated this campaign years ago--I have one of the postcards that's at least 5 years old. So if anything, Dove just "appropriated" the Body Shop's idea (imagine!). I kinda like the doll... maybe she's naked b/c they just don't make doll clothes in that size (sound familiar?)

Posted by: brownrice on February 22, 2007 3:45 PM

Hey Angela, actually, The Body Shop initiated this campaign years ago--I have one of the postcards that's at least 5 years old. So if anything, Dove just "appropriated" the Body Shop's idea (imagine!). I kinda like the doll... maybe she's naked b/c they just don't make doll clothes in that size (sound familiar?)

Posted by: brownrice on February 22, 2007 3:45 PM

Hey Angela, actually, The Body Shop initiated this campaign years ago--I have one of the postcards that's at least 5 years old. So if anything, Dove just "appropriated" the Body Shop's idea (imagine!). I kinda like the doll... maybe she's naked b/c they just don't make doll clothes in that size (sound familiar?)

Posted by: brownrice on February 22, 2007 3:46 PM

Hey Angela, actually, The Body Shop initiated this campaign years ago--I have one of the postcards that's at least 5 years old. So if anything, Dove just "appropriated" the Body Shop's idea (imagine!). I kinda like the doll... maybe she's naked b/c they just don't make doll clothes in that size (sound familiar?)

Posted by: brownrice on February 22, 2007 3:46 PM

Hey BrownRice...
Get off the meds...
We got it the first time... OK?
Cheers/George

Posted by: George Parker on February 22, 2007 3:51 PM

Hey Angela, actually, The Body Shop initiated this campaign years ago--I have one of the postcards that's at least 5 years old. So if anything, Dove just "appropriated" the Body Shop's idea (imagine!). I kinda like the doll... maybe she's naked b/c they just don't make doll clothes in that size (sound familiar?)

Posted by: brownrice on February 22, 2007 4:07 PM

Brown Rice...
Get your fingers off the keyboard. We got your message the first time. Steve and Angela are too nice to give you the huge bollocking you deserve... So it's down to me.
Enough allready!!!
Cheers/George

Posted by: George Parker on February 22, 2007 4:11 PM





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