Feed Co. Bitchslaps Viral Wannabes with Social Video 101
LA-based Feed Company put together Social Video 101: a Primer, an example-ridden tutorial on why some Youtube "virals" work and others don't. Will your video start a conversation? Is it funny? Is it sexy? Is it something you'd share with your friends?
"Viral is video that you're prepared to share with your friends," says CEO Josh Felser of Grouper. "If you're not prepared to share it with your friends, it's not viral video."
We'd like to say this sounds like mostly common sense. The unfortunate truth is if it were, major media entities would be more successful than they have been, and to be fair they're getting better.
That's not to say we don't still have a lot to learn from the unlikely geniuses of Smosh, whose Pokemon theme song generated a bewildering wildfire fanbase. And when you've figured out why, you'll probably be holding the key to the secret of life.