Harlequin Hunts Down Real Men for Post SatC Generation

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Because bodice-ripping is so last-century, Harlequin struggles to make the grade as the ages of readers increase slowly.

In addition to reworking the hot-sex-for-lonely-girls formula for today's woman under Red Dress, they're also trying to reinterpret the face of today's man candy, launching another cattle call in desperate pursuit of a man who's neither Fabio nor gangly model.

But what do you feed a woman all hopped up on Sex and the City steroids? A dumb but loyal cook? A mascara-sporting emo rocker? A Silicon Valley hipster? A vegan cowboy?

by Angela Natividad    Mar-24-07   Click to Comment   
Topic: Brands, Online, Publishing   

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Comments



Comments

A jolly plumber?

Posted by: makethelogobigger on March 25, 2007 2:09 PM







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