Little Lad Does Candy Dance

little_lad.jpg

We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.

We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.

Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.

by Angela Natividad    Apr-30-07   Click to Comment   
Topic: Brands, Online, Strange, Viral   

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Comments



Comments

I REALLY hate Little Lad. A LOT.

Posted by: Catch Up Lady on May 1, 2007 1:53 PM

This is yet another piece of cutesiness masquerading as advertising which we see all too often. I understand why agencies create this - usually it's bad calamari - but why do clients approve junk like this? The primary job of food advertising is to make people hungry for the product. This insipid dance biz should be a serious embarassment to the misguided souls who developed (I can't say created) this thing. As for the people who have learned the dance - get a life and some self-respect.

Posted by: John Michelet on May 1, 2007 4:07 PM

This is yet another piece of cutesiness masquerading as advertising which we see all too often. I understand why agencies create this - usually it's bad calamari - but why do clients approve junk like this? The primary job of food advertising is to make people hungry for the product. This insipid dance biz should be a serious embarassment to the misguided souls who developed (I can't say created) this thing. As for the people who have learned the dance - get a life and some self-respect.

Posted by: John Michelet on May 1, 2007 4:10 PM

Creative persuaded client that Coo-Coo is K-Kewl. "This is so totally wack we'll have half of them buying Berries 'n Creme and the other half doing the dance."

Posted by: VL on May 25, 2007 1:36 PM

BERRIES AND CREAM, BERRIES AND CREAM, IM THE LITTLE LAD WHO LOVES BERRIES AND CREAM! LITTLE LAD- YOUR MY HERO. I DRESSED AS YOU FOR HALLOWEEN. HAHAHA. :)

Posted by: gunz on February 22, 2008 11:46 AM

BERRIES AND CREAM, BERRIES AND CREAM, IM THE LITTLE LAD WHO LOVES BERRIES AND CREAM! LITTLE LAD- YOUR MY HERO. I DRESSED AS YOU FOR HALLOWEEN. HAHAHA. :)

Posted by: gunz on February 22, 2008 11:46 AM







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