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Low Profile Contests Stick Out for 'The Economist'

econ_scratchwin.jpg

The Economist was a 2006 Print Ad winner at the London International Awards for this sparing scratcher. The agency responsible is Ogilvy & Mather, Singapore which, judging by the Levi's Copper programming-throwback microsite they did, has a flair for the basics.

We dig a sparing and direct message and thought of tossing in an insinuation of nostalgia-laced laziness just for kicks, but decided we'd hate to be buzzkills for this method. Advertising could use more of it. Plus, the bold red block is growing increasingly synonymous with The Economist, which can't hurt them any.

Though if we were an ad firm working for The Communist, we'd be kind of pissed.

Written by Angela Natividad    Comments (0)     File: Good, Magazine     Apr- 5-07  

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