Nike Bitchslaps Imus with Big Fat 'Thank You'

nike_imus.jpg

Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.

That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.

Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.

Wieden + Kennedy, Portland, put this bad-boy together.

by Angela Natividad    Apr-22-07   Click to Comment   
Topic: Best, Brands, Celebrity, Magazine, Social   

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Comments



Comments

Mortar subsequently gently nudges W+K with big, fat "Hire a proofreader."

Posted by: Hugh on April 23, 2007 12:17 PM

That Nike ad seems pretty successul -- a lot of people are talking about it.

A bit risky, but it seemed to pay off.

The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"

It's a good, quick read.

Emily

Posted by: Emily on April 23, 2007 1:47 PM

That Nike ad seems pretty successul -- a lot of people are talking about it.

A bit risky, but it seemed to pay off.

The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"

It's a good, quick read.

Emily

Posted by: Emily on April 23, 2007 1:49 PM

That Nike ad seems pretty successul -- a lot of people are talking about it.

A bit risky, but it seemed to pay off.

The Imus thing is a little tired by now, but I just read a pretty good essay about it on Media 3.0. Shelly Palmer wrote about it from a technology angle -- and how the recent changes in media distribution made this all possible:
"Imus in a Techno-Political World"

It's a good, quick read.

Emily

Posted by: Emily on April 23, 2007 1:50 PM







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