Brokaw Tells Cleveland to Take Public Transportation

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For all of you who think we do nothing around here but heap praise on agency-of-the minute Crispin Porter + Bogusky, we have news for you. We have a new favorite agency and you've probably never heard of it. It's in Cleveland - which many a New Yorker may never have heard of either - and it's called Brokaw. In existence for 15 years, the place just drips with wit.

Tossing political correctness aside, Brokaw created a campaign for Horton Crossbow which proudly proclaimed "Hunters really aren't so different from other environmentalists. We just like to keep souvenirs." Then, the agency released a 15th anniversary video highlighting its work but, eschewing all sense of normalcy, self-mocked itself with a montage and song that was so bad it was good. Following that, it did some really nice work for the Cleveland Art Institute.

Now, it's completed a radio campaign for the Greater Cleveland Regional Transit Authority which perfectly identifies with those of us who insist upon driving to work - as opposed to using public transportation - enduring commuting insanities such as construction sites that aren't being constructed, speed cameras that mess up one's day, gas stations with pumps that don't work and traffic reporters who can't report - all delivered with the same deadpan stupor most commuters find themselves in as they travel to work.

Of course, in this business, everything is a matter of opinion and we are more fickle that a teenager deciding what to wear to school in the morning. Gieven that, we might hate Brokaw next week but this week we like them. A lot.

by Steve Hall    Jun-19-07   Click to Comment   
Topic: Agencies, Good, Opinion   

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Comments



Comments

Yes, Cleveland does have Brokaw as an agency to hang its hat on. If only more shops in town "got it" like they do, or could convince their clients to take some risks, the ad scene here would be much richer. Kudos to Bill, Greg and everyone else! (Yes, even Gillen).

Posted by: Len on June 19, 2007 1:49 PM

So who did Greg have to sleep with to be your hot-this-minute agency???

haha I kid, I kid. Glad to see the folks at Brokaw (and our overlooked city - cleveland.com) are getting a well deserved tip of the hat from the adrants crew.

Posted by: Kate on June 21, 2007 9:13 AM


Those who think Cleveland's only a one creative agency town should check out www.buildamovement.com. Point to Point Communications has won way more meaningful awards (CA, Archive, ATHENAs, National Addys) than Brokaw over the past several years.

Posted by: P2PFAN on June 23, 2007 4:12 PM


Those who think Cleveland's only a one creative agency town should check out www.buildamovement.com. Point to Point Communications has won way more meaningful awards (CA, Archive, ATHENAs, National Addys) than Brokaw over the past several years.

Posted by: P2PFAN on June 23, 2007 5:17 PM

Isn't half of P2P made up of former Brokaw employees? Sorry to sound like sour grapes like Hudock and the gang, but Marcus Thomas is the only Cleveland agency to win a One Show pencil in the past few years.

Posted by: MarcusThomasFAN on July 3, 2007 10:38 AM





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