Reyka Vodka Delivers on Campaign Promise

reyka_bottle.jpg

Back in April, we reviewed a new campaign from Iceland vodka maker Reyka Vodka. It was quirky. It was different. It was really good. And, as we wrote, the campaign was "oddly transfixing in a 'wow, this doesn't look like an alcohol ad' sort of way."

Upon receiving a sample of the product and, of course, drinking it, we are pleased to report the vodka itself is oddly transfixing in a "wow, this doesn't taste like your usual, everyday vodka" sort of way. Simply, it's really great stuff. It has a flavor but, as the ad campaign touted, it's distinctly vodka tasting as opposed to some of the high end vodkas that have been "smoothed" so much, they taste like nothing at all.

If one were to compare it to gin, it would sit squarely next to Hendrick's which is distilled with, of all things, cucumbers that, contrary to what one might think, do not make it taste like a cucumber but simply intensifies the distinct taste gin, as a category, already has. It's our new favorite vodka. Now if we could only find a store around here that sold the stuff.

by Steve Hall    Jun-14-07   Click to Comment   
Topic: Brands, Good, Opinion   

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Comments



Comments

I agree, someone gave me a bottle of this for my birthday last week and told me to taste it and I love it. It doesn't taste watered down like the other crazy expensive vodkas and doesn't taste like rubbing alcahol like others. Good job to the creative team that worked on this campaign. Plus, the blond in that add is pretty damn hot.

Peace out from Brooklyn

Posted by: Justin P Sorrentino on June 14, 2007 2:18 PM

I agree, someone gave me a bottle of this for my birthday last week and told me to taste it and I love it. It doesn't taste watered down like the other crazy expensive vodkas and doesn't taste like rubbing alcahol like others. Good job to the creative team that worked on this campaign. Plus, the blond in that add is pretty damn hot.

Peace out from Brooklyn

Posted by: Justin P Sorrentino on June 14, 2007 2:19 PM

I agree, someone gave me a bottle of this for my birthday last week and told me to taste it and I love it. It doesn't taste watered down like the other crazy expensive vodkas and doesn't taste like rubbing alcahol like others. Good job to the creative team that worked on this campaign. Plus, the blond in that add is pretty damn hot.

Peace out from Brooklyn

Posted by: Justin P Sorrentino on June 14, 2007 2:19 PM

'Blond'???? The girl in the ad is black haired! Hope your taste buds aren't as confused as your eyes ! BTW, the girl is Icelandic singer Hafdis Huld and Reyka are giving away a free download of one of her songs from their website at www.reykavodka.com

Posted by: RedKez on June 15, 2007 7:29 AM

Honestly, I had this stuff, save your money

Posted by: Branding on June 29, 2007 9:09 PM







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